AI in Action: How Ofcom is Shaping a Safer, Smarter Communications Future

(Image credit: NicoElNino)

At Ladybird Communications, we’re always looking ahead - toward smarter networks, safer online spaces, and more inclusive digital experiences. That’s why we’re excited to share how Ofcom, the UK’s communications regulator, is leading the charge in supporting the safe and innovative use of artificial intelligence (AI) across the industries it oversees.

AI: A Game-Changer for Communications 

AI is no longer a futuristic concept—it’s already transforming the way we connect, communicate, and consume content. From automated content moderation on social platforms to real-time translation in broadcasting, AI is helping to make digital experiences faster, safer, and more accessible.

Natalie Black, Ofcom’s Group Director for Networks and Communications, put it best:

“AI is transforming the sectors we regulate... Ofcom is enabling this to flourish safely by creating the right conditions for innovation, while staying ahead of the risks to protect consumers.”

Where AI is Making a Difference 

Here are just a few ways AI is already reshaping the communications landscape:

• Online Safety: Platforms are using AI to detect and remove harmful content more quickly and at scale.
• Broadcasting: AI tools are generating captions, translating content, and even dubbing audio in real time - making content more accessible to diverse audiences.
• Telecoms: AI is helping to secure networks and could soon revolutionise how networks are managed and optimised.
• Spectrum Efficiency: Smarter spectrum allocation could reduce congestion and improve service quality.
• Postal Services: AI-driven route optimisation could cut costs, reduce emissions, and improve delivery reliability.

Innovation with Guardrails

Ofcom’s approach is refreshingly balanced: encourage innovation, but not at the expense of safety. Through initiatives like SONIC Labs—a collaboration with Digital Catapult - AI is being tested in real-world telecom environments. Ofcom is also sharing large datasets to help train AI models and working with other regulators to ensure a joined-up approach to AI governance.

Tackling the Risks Head-On

AI brings incredible benefits, but it also introduces new risks - especially online. Ofcom’s research shows that 2 in 5 UK internet users have encountered deepfakes, with some reporting disturbing experiences involving sexual content or minors.

To combat this, Ofcom is enforcing the Online Safety Act, which includes “safety by design” rules. These require platforms to remove illegal AI-generated content and assess the risks of new features - helping to create a safer digital world for everyone, especially children.

Leading by Example

Ofcom isn’t just regulating AI - it’s using it. With over 100 tech experts (including 60 AI specialists), the regulator is trialling AI tools to streamline its own operations. From translating broadcast complaints to summarising public consultation responses, AI is helping Ofcom work smarter and faster.

One standout example? AI-assisted spectrum planning, which could unlock more efficient use of bandwidth in busy urban areas.

What This Means for Ladybird Communications

As a forward-thinking communications company, we’re inspired by Ofcom’s proactive stance. It reinforces our belief that AI, when used responsibly, can be a powerful force for good - enhancing customer experiences, improving operational efficiency, and keeping people safe online.

We’ll be watching closely as Ofcom continues to lead the way - and we’re excited to explore how these innovations can help us serve you even better.