Case Study: Leading UK Thoroughbred Horse Breeder Gallops Ahead as Digital Trailblazers

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Embracing the Future:  A Newmarket based Stud's move to Cloud-Based Telephony Benefits UK Horse Racing

Introduction:

In the ever-evolving telecoms landscape, BT's planned switch-off of analogue lines by 2025 has spurred businesses to adapt or face disruptions. A leading UK Thoroughbred horse breeder, is proactively modernising its communication infrastructure with Ladybird Communications. This transition to cloud-based telephony carries significant benefits.

The Challenge: Meeting Digital Demands

Effective communication is vital in the horse racing industry, involving coordination with trainers, veterinarians, jockeys, and enthusiasts across the UK and abroad. BT's announcement to retire analogue lines prompted the stud to modernise.

The Solution: SOGEA and Hosted Telephony

To ensure compliance with BT's switch-off and improve communication, Ladybird Communications recommended two key solutions:

1. Transition to SOGEA Connections:

SOGEA (Single Order Generic Ethernet Access) not only complies with BT's switch-off but also provides faster, more reliable internet access, crucial for data-intensive tasks such as video conferencing.

2. Implement Hosted Telephony:

Hosted telephony, leveraging the internet, offers flexibility and feature-rich communication. This is particularly beneficial for the dynamic horse racing industry.

Advantages for the stud and the Industry:

• Scalability: Hosted telephony easily adapts to the industry's seasonal demands.
• Cost Efficiency: Reduced hardware and maintenance costs create savings.
• Flexibility: Remote work and adaptability to different locations become feasible.
• Advanced Features: Enhanced communication tools improve efficiency.
• Reliability: Cloud-based systems ensure uninterrupted critical communication.

Conclusion: Pioneering Digital Transformation in UK Horse Racing

The stud's proactive approach to hosted telephony and SOGEA through Ladybird Communications is a testament to their commitment to the industry's future. Compliance with BT's switch-off is just the beginning. With these advanced solutions, they stand as an example of how innovation can lead the UK horse racing industry into a digital era, maintaining a competitive edge and a commitment to excellence.