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Business Connectivity

The Importance of Strong Business Connectivity

(Image credit: Microsoft)

Did you know that by 2030, digital transformation is expected to grow the UK economy by over £413 billion? Technology is crucial in life and in business, and organisations that embrace transformation and enhance their business connectivity are one step ahead of the competition.

Business connectivity allows you to improve the way you communicate with clients, customers and employees, and can help boost other areas of business as well. Today, we talk about the importance of strong connectivity and why you should start investing in yours sooner rather than later.


The 4 benefits of strong business connectivity we cover are:

  1. Improved customer experience
  2. Enhanced efficiency and productivity
  3. Staying ahead of the competition
  4. Optimised internet-based apps and services

Improved Customer Experience

Today, technology touches every part of business, and the better your connectivity, the better your service delivery. This is especially important, because in a time of Trustpilot and Google Reviews, bad customer experiences will have a lasting impact on your bottom line and repeat business.

Business connectivity enables you to offer contextual customer service, meaning that your people are connected on any device at any time. This increases your responsiveness and visibility: if every employee has access to the request history, your customers will never have to repeat themselves and you can more efficiently solve customer queries.

Whether it’s socials, phone, email, chat or VoIP—the better your business connectivity, the more likely you are to improve your response times and increase customer satisfaction.

Enhanced Efficiency and Productivity 

Time is money, and nowhere is this truer than in business. Advancements in technology allow businesses to: Embrace automation:

  • Modern technology and the use of artificial intelligence and machine learning allows you to automate manual workflows, freeing up more time for your team.
  • Report better: Gain more data insights that enable strategic planning and allow you to identify operational bottlenecks.
  • Get more time back: Automation and streamlined operations allow you to get more time back in your diaries in order to focus on innovation and growth.
  • Enhance collaboration: In our hybrid world, remote working is here to stay. Strong business connectivity has never been more crucial and allows employees to seamlessly collaborate regardless of their location.

Staying Ahead of Competition

Staying ahead of your competitors is a business benefit that comes as a natural conclusion of improving your customer experience and enhancing your efficiency and productivity.

Unlike other areas in life, “don’t fix what’s not broken” is a sentiment that will lead businesses to fall behind the competition, and it’s a common pitfall we see in an increasingly saturated market.

Using smart technology and increasing your business connectivity allows you to improve your service offering, stay on top of current industry trends and news, and stand out from the crowd through innovation.

Optimised Internet-Based Apps and Services

The world is moving online, and with the emergence of Artificial Intelligence, Machine Learning and the IoT (Internet of Things), businesses have the opportunity to streamline their operations and boost their productivity.

Business processes in all areas, from accounting to meeting management to CRM, can be upgraded or optimised with an internet-based application or service.

SaaS applications allow businesses to eliminate upfront costs, easily set up and deploy the new solution and easily scale up or down based on business requirements. And the better your business connectivity, the more you’ll be able to optimise your internet-based services.

Enhance Your Business Connectivity with Ladybird Communications  

Business connectivity is one of the most crucial aspects of success in the modern era of working. Yet for many, change can seem overwhelming, especially if you’re not quite sure where to start. At Ladybird Communications, we’ve been helping businesses modernise their connectivity and telecoms for over 20 years, so we’re here to help you set up for success.

Ready to get started? We partner with you to deliver an efficient, reliable and secure connectivity solution that will enhance your business processes and eliminate inconveniences. Reach out to our team of friendly experts or discover our services via the link below.