The Benefits of Unified Communications for Digital Transformation
(Image credit: Microsoft)
As technology advances, in order to keep operations efficient and effective, businesses need to take advantage of the opportunities presented to them by embracing digital transformation. But exactly how can you ensure that this transformation is successful? With clear, effective and efficient communication. In this blog, we explore the benefits of unified communications and how implementing this modern communications strategy can aid your digital transformation.
What is Digital Transformation?
Simply put, digital transformation refers to a business’ adoption of digital technologies to drive significant operational change. Digital transformation involves embedding technology across different areas of your business to increase efficiency, make your business more agile and create value for employees and customers alike.
What is Unified Communications?
Unified communications is the term given to the centralisation and unification of a company’s different communication channels, including voice, email, SMS, instant messaging and more. As colleagues and customers alike are engaging with each other using many different methods of communication, being able to access all channels from one place helps to contextualise conversations and speed up interactions.
Why is Unified Communications Important for Digital Transformation?
Unclear and uncontextualized communications can significantly hinder the speed, implementation and success of your digital transformation. Without implementing proper communication processes or unified communications solutions, information is bound to become siloed which can cause frustrations within your team. If you run into delays as a result, or even never manage to successfully complete your digital transformation, you could lose the time and money you had invested into the process.
What are the Benefits of Unified Communications for Digital Transformation?
Improves Efficiency
Unified communications create a unified digital environment within your business, providing employees with a single space for all the tools and assets they need to work and connect effectively. As the answers to questions and the solutions to problems are always just a few clicks away, unified communications help to improve productivity and efficiency. In fact, a report by Forrester showed that on average unified communications solutions can save employees 1.1. to 8.0 hours per user, per week. Additionally, information workers save fifteen minutes a day by having all communication channels in a single interface. When it comes to your digital transformation, one of the greatest benefits of unified communications is the increase in efficiency that in brings. As employees are more productive and connected, it will be easier to execute a digital transformation within your business.
Flexibility to Scale
Unified communications allow organisations to scale their communications up and down quickly according to their needs. As you are not limited by a physical infrastructure, it is extremely easy to remove or set up users from your systems as your business changes size. As digital transformation is all about change, adaptability and agility, having this flexibility of scale across all elements of your business, including your communications, is essential.
Ready for the Future
The purpose of digital transformation is ensuring that your organisation is ready for the future and able to keep up with changes. In order to be effective, digital transformation should occur across every area of your business. One of the benefits of unified communications solutions is that they are constantly evolving and making use of the latest technology updates. Ensuring that you are continually developing your communications infrastructure will ensure that you can keep pace with the changing digital landscape, aid your digital transformation in other areas of your business and help to future-proof your organisation.
Embrace Digital Transformation with Ladybird Communications
Want to find out more about the benefits of unified communications for your digital transformation? Download our eBook, Transforming Telecoms, to discover why comms have the potential to revolutionise your business and drive your operations forward.